Ray|KnightWorks

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Strategic Planning- One of the KnightWorks methodologies I employ to formulate alternative corporate growth strategies uses the Ansoff Matrix. Ansoff's matrix focuses on the firm's present and potential products and markets (customers). By considering ways to grow via existing products and new products, and in existing markets and new markets, there are four possible product-market combinations.

Market Penetration - the firm seeks to achieve growth with existing products in their current market segments, aiming to increase its market share.

Market Development - the firm seeks growth by targeting its existing products to new market segments.

Product Development - the firm develops new products targeted to its existing market segments.

Diversification - the firm grows by diversifying into new businesses by developing new products for new markets. For a great reference site, visit  www.quickmba.com

 We believe KnightWorks offers a unique combination of industry experience coupled with the attention that the industry is now focusing on the Internet will help propel Timeshares.com to the next level in our growth cycle.  I'm very excited to work with Ray, given his history and vision.  He "gets it" as to the long-term potential for Timeshares.com,”  

Chip Ballew CEO  Timeshares.com
 
Existing Products
New Products
Existing  Markets
Market Penetration
 
Product Development
New Markets

Market Development
Diversification
KnightWorks Services and Capabilities

Business Analysis 

 Business Development Consultative/Strategic Selling & Training Customer Relationship Management
Desktop Publishing Event /Trade Show Planning Interactive Marketing Marketing Research
Marketing Strategy & Plans Public/Trade Relations Strategic Planning  Web Development
Ray Knight CEO KnightWorks o.305.888.1905 c.305.989.4815 KnightWorks@RayKnight.com

Disclaimer: The Cast of Characters in this "Corporate Profile" are fictitious and any similarity with individuals or executives in other advertising agencies, marketing firms and/or professional consulting services is purely intentional.