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Marketing Strategy and Plans-KnightWorks
has independently or with in-house staff or outside developers developed
and/or implemented marketing strategies for small, medium and large
businesses that produce or provide products, services and new
technologies. Assignments have involved
existing companies seeking a new strategic direction, launching new
divisions of existing companies or launching new companies and managing
turnaround situations.
KnightWorks
has developed marketing plans as a corporate executive and as
entrepreneur which have incorporated internal and external corporate
analysis, competitor and trend analysis, marketing mix options and
alternatives, budgets and projections, critical issue identification and
resolution plans, strategic alliance and cooperative marketing plans.
The scope of these plans have run from one product/service to multiple
product lines/brands for particular local, regional, national or
international target markets. We develop and implement plans to sell to
specific consumer segments, industry segments and cultural segments in
both English and Spanish.
Read our
White Paper
Centralized/Decentralized Marketing Strategy. |
Client Testimonial
"(Ray)|KnightWorks consulted with us on several marketing and sales projects this quarter. Ray
brought
enthusiasm, professionalism, energy and esprit de corps to every
aspect of the work we did together.
He’s a quick study and a strategic
thinker who is not afraid to get his hands dirty. He really seems to
have a knack for looking at projects, goals and objectives in ways that
others might not think of. Luckily, his suggestions were typically low
cost or no cost and quick and easy to implement. I know our organization
gained from the experience and will no doubt continue to work with
Ray Knight in the future."
Jeffrey
Kluger
Vice-President American Gift Corporation Miami, FL |
